Market Development Representative

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Market Development Representative

At Open Social we're looking for a (junior/ medior) MDR to join our team.

Full-time (32-40 hours) · Enschede / Amsterdam

Hi there 👋!

We are Open Social. We develop online community software (think: your own private Facebook platform) that helps organizations like Greenpeace and the United Nations fulfill their missions.

Open Social is growing fast! Because of the recent 1.25M euro investment from Peak Capital and Nimbus Ventures, we are growing our position and accelerating our rapid growth in Europe and the US. That's why we are looking for a new (junior/ medior) Market Development Representative to help us power positive change across the globe.

Sounds cool? Keep scrolling 👇🏻!

What's the job?

In short: Your role in the sales and marketing team will follow up on inbound leads, provide live demonstrations of the Open Social software to potential customers, sell our SaaS product and extensions and set up meetings with more senior sales team members to hand-over more important leads.

Your job: Market Development Representatives (or MDRs) are specialized sales reps that focus specifically on inbound prospects and marketing qualified leads. Previously, SaaS sales teams were able to survive purely on securing new and large customers. In today’s changing environment, buyers educate themselves on solutions to their problems and are wary of old pushy sales tactics.

Your task is to invest early-on in our potential clients to educate them on what is important for their communities based on your understanding of the client’s challenge, our wide range of solutions, and what you have seen in the market. You are educating the customer on the real problem and how to look for the right solution. Your experience is represented in their requirements in the form of features and functionalities. You approach it as a consultative sale. During the consultative sales process, you gradually ramp up the quality of resources as you navigate through an organization.

Your goal: In the sales and marketing team, you are responsible for qualifying the leads and turning them into what are called Marketing Qualified Leads (MQLs). These are created through the marketing mix of paid acquisition, inbound marketing, referrals, and brand awareness. To become a Sales Qualified Lead (SQL), you nurture MQLs until they have enough interest that they are sales ready. And then, you will be able to close the entire deal yourself!

You will be working in the sales team, but closely with the marketing team as well to optimize our sales pipeline. Do you accept this challenge 💪🏻?

Scroll down for the job requirements and what we offer!

A bit about us

Open Social empowers people by providing an open-source platform to build online communities of like-minded individuals. Replacing traditional intranets, Open Social fuels bottom-up innovation within organizations.

Early versions of our offering have won the prestigious Dutch Interactive Awards. The project, Greenpeace Greenwire, helps more than 100 000 Greenpeace volunteers bring positive change to the world around the globe. In The Netherlands alone, the software increased volunteering by 600%.

We offer our software in different versions: a free open-source distribution, a fully maintained software-as-a-service, and an enterprise edition. It's built with the platform Drupal, a web technology for creating ambitious digital experiences and has more than a hundred thousand active contributors worldwide. With ambitious new plans in our product roadmap, we aim to decouple our software’s front-end and back-end and create a more customizable and flexible headless platform.

The project is developed by a team of 25 people in The Netherlands and remote across Europe. Our office is based on the old market square in the middle of Enschede.

Our mission

We are an open adoption software company, meaning our products are free to adopt and open to modify. We believe that open adoption drives the next wave of software. Our collective pace of innovation will be world-changing. Success for us means being the global leader in online community software for NGOs, social intranets and ideation communities. We power social change and innovate with open-source software at scale.

Your responsibilities

  • Using our online chat and webforms to establish the first connection with potential clients
  • Following up with incoming software requests
  • Setting up demo environments for interested clients and educating them on Open Social, our solutions, and our services
  • Qualifying leads from marketing campaigns as sales opportunities
  • Identifying clients needs and suggesting appropriate products/services
  • Proactively seeking new business opportunities in the market
  • Setting up meetings or calls between (prospective) clients and Head of Sales when clients fall into the Enterprise segment
  • Reporting sales results to the Head of Sales on a regular basis
  • Staying up-to-date with new products/services and new pricing/payment plans
  • Creating educational content (e.g. blog posts and videos) for potential clients and existing clients. (pre)
  • Researching marketing automation tools to turn an MQL into an SQL to get the best sales insights
  • Attending events such as conferences, webinars and trade shows
  • Growing into a senior sales or customer success role


The experience you bring to the team

  • BA/BS degree in Marketing, Business Administration or relevant field
  • 1+ years experience in sales in a B2B setting
  • Fluent English speaking or equivalent
  • Excellent communication skills, both in verbally and in writing
  • Ability to seamlessly work with marketers and engineers
  • Ability to work with both junior and senior sales
  • The passion to solve hard customer problems and winning as a team
  • Hands-on experience with multiple sales techniques (including cold calls)
  • Track record of achieving sales quotas
  • Experience with CRM tools, such as Pipedrive
  • Familiarity with Google Analytics and Spreadsheets (analyzing data and charts)
  • Understanding of sales performance metrics
  • Ability to deliver engaging presentations


And you get bonus points when you have experience with/in (nice-to-haves)

  • Experience with B2B SaaS product marketing
  • Experience with cold calling and emailing
  • Proven experience writing high­ quality content of different lengths (e.g., blog posts, white papers).
  • Strong quantitative ability, experience with Google Analytics or similar services.
  • Experience in the email marketing and/or marketing automation industries.
  • Knowledge of / experience with open-source software such as Drupal.
  • Fluent Dutch speaking or equivalent

We offer you these benefits:

  • A starters position for 32-40 hours per week
  • Travel allowance and a modern pension plan
  • Possibility to buy equity in the company
  • Inspiring workplace in the heart of Amsterdam & Enschede (but we are flexible in working locations, remotely is also possible! And international relocation package is also available)
  • Excellent hardware and comfortable workplaces
  • Fun team activities, from running marathons in London to an elaborate new year's dinner
  • Collective lunches. You can join us without a fuss!
  • A contribution for your gym or sports membership
  • A competitive salary between €2000 and €3000 gross per month based on 40 hours per week

Apply for the job

Do you want to join our team as our new (junior/ medior) Market Development Representative? Then we'd love to hear about you! @Recruiters, thank you for your interest, but we got this!