Head of Marketing

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Head of Marketing

At Open Social we're looking for a Head of Marketing to join our team.

Full-time · Amsterdam

Hi there 👋!

We are Open Social. We develop online community software (think: your own private Facebook platform) that helps organizations like Greenpeace and the United Nations fulfill their missions.

Open Social is growing fast! Because of last year's 1.25M euro investment from Peak Capital and Nimbus Ventures, we are growing our position and accelerating our rapid growth in Europe and the US. That's why we are looking for a new Head of Marketing that speaks English fluently, has experience in the B2B SaaS world and that helps us create awareness and traction via inbound and outbound marketing to power positive change across the globe with our product.

Sounds cool? Keep scrolling 👇🏻!

What's the job?

We are looking for a Head of Marketing to play a key role in developing, executing and growing our inbound & outbound marketing strategy.

You will be responsible for finetuning Open Social's positioning and propositions by developing an in- and outbound marketing strategy for the coming years. Besides developing the marketing strategy, you'll also be evaluating those marketing strategies, plans and budgets periodically. 

Next to strategies, you will also monitor market competitors and adjust Open Social's tactics based on market trends. As Head of Marketing you conduct interviews with existing clients on a regular basis to have a deep understanding of their challenges and how Open Social resolved those. Besides this you are a sparring partner, an inspirator and mentor to both your team and the rest of the company. This means that you are able to share your knowledge and experiences gained to level up the team. Basically you plan, coordinate and oversee all marketing efforts and knows where and how to improve when necessary. 

In the position of Head of Marketing, you will also join the Management Team (MT). This means that you have contact with the MT members on a regular basis and that you participate in periodically meetups and events with investors. 

In your Marketing leading role, you will also work closely with the Sales and Product Teams to understand what our potential customers need. Do you accept this challenge 💪🏻?

Scroll down for the job requirements and what we offer!

A bit about us

Open Social empowers people by providing an open-source platform to build online communities of like-minded individuals. Replacing traditional intranets, Open Social fuels bottom-up innovation within organizations.

Early versions of our offering have won the prestigious Dutch Interactive Awards. The project, Greenpeace Greenwire, helps more than 100 000 Greenpeace volunteers bring positive change to the world around the globe. In The Netherlands alone, the software increased volunteering by 600%.

We offer our software in different versions: a free open-source distribution, a fully maintained software-as-a-service, and an enterprise edition. It's built with the platform Drupal, a web technology for creating ambitious digital experiences and has more than a hundred thousand active contributors worldwide. With ambitious new plans in our product roadmap, we aim to decouple our software’s front-end and back-end and create a more customizable and flexible headless platform.

The project is developed by a team of +/- 30 people in The Netherlands and remote across Europe. Our two offices are based in  Enschede and in Amsterdam.

Our mission

We are an open adoption software company, meaning our products are free to adopt and open to modify. We believe that open adoption drives the next wave of software. Our collective pace of innovation will be world-changing. Success for us means being the global leader in online community software for NGOs, social intranets and ideation communities. We power social change and innovate with open-source software at scale.

Your responsibilities

General / Management

  • Developing inbound and outbound marketing strategy and plans for the next years

  • Allocating and monitoring marketing budgets
  • Evaluating those marketing strategies, plans and budgets periodically
  • Crafting new company-wide objectives every quarter (company targets)
  • Monitoring competition and adjusting tactics based on market trends
  • Analyzing customer behavior and determining and optimizing customer journey and personas
  • Overseeing organic, paid marketing, social media and referral strategies and efforts
  • Finetuning Open Social's positioning and propositions
  • Joining the Management Team and having contacts with the team on a regular basis
  • Work closely with the Sales team and analyse our inbound leads
  • Create brand awareness in the competitive market of community software 


Marketing Team

Think of tasks like:

  • Sharing knowledge and experiences to level up the team
  • Being a sparringpartner, inspirator and mentor
  • Planning, coordinating and overseeing all marketing efforts
  • Encouraging and supporting new marketing initiatives
  • Participating in the hiring process of new Marketing teammates
  • Improving/Automatizing processes and workflows to increase productivity


Investors

Think of tasks like: 

  • Participating in periodically meetups and events
  • Set clear milestones and goals per month (and achieve!)
  • Connecting and talking to investors' portfolio companies
  • Preparing and presenting marketing results in the monthly meeting with investors


The experience you bring to the team 

  • A bachelor's degree (or higher) in Communications, Marketing, or similar studies
  • 4+ years of experience working in/for a B2B SaaS company
  • Analytical mind and solid knowledge of web analytics
  • You speak English and Dutch fluently and have strong communication skills
  • You can seamlessly work together with marketers, salespeople, and engineers
  • You are able to lead the team and motivate and coach them
  • You have effective time management skills and the ability to multitask
  • You don’t scare away from challenging goals to reach
  • You have strong project management en stakeholder management skills


And you get bonus points when you have experience with/in (nice-to-haves)

  • Proven successful SaaS marketing campaigns experience

  • 2+ years of experience working in running a marketing team

We offer you these benefits:

  • A position for 32-40 hours per week. Starting date: ASAP

  • Possibility to buy equity in the company
  • Travel allowance and a modern pension plan
  • Inspiring workplaces in the heart of Amsterdam & Enschede (partly remotely is also possible). We do someone who is already based in Europe, preferably The Netherlands
  • Excellent hardware and comfortable workplaces
  • Fun team activities, from running marathons in London to an elaborate new year's dinner
  • Collective lunches. You can join us without a fuss!
  • A contribution for your gym or sports membership

What are you waiting for? Apply now!

Apply for the job

Do you want to join our team as our new Head of Marketing? Then we'd love to hear about you!

Please submit your application by sending your cover letter, resume and portfolio to hiring@getopensocial.com.

@Recruiters: thank you for your interest, but we got this!